In 2012, we noticed that the use of microSD memory cards to share information between rural persons was reaching a potentially critical level. Could it be considered a significant medium for social change communications and conflict resolution?
People at tea places, in buses, markets and homes were all sharing audio and video recordings through microSD cards in phones. Common material included political speeches, news recordings of major events, recorded radio shows and pop music (android devices allow you to record radio with one click), football highlights and videos of local traditional music and dance.
Since then Transformedia has worked with partners to disseminate our media outreach content on microSD cards as well as through more traditional means, and the anecdotal evidence so far is that microSD can help film and audio clips spread quickly through urban and semi-urban networks. But how to really track user engagement with content?